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Fall trade shows: Why carrier bags are your branding booster

Practical, visible, unforgettable—the carrier bag with a long-term effect for your brand

After the summer, it's back to business as usual: exhibition halls fill up, companies present innovations, and visitors flock through the aisles – ready for new contacts and ideas. Autumn is peak season for trade fairs and thus also for the question: How do you stay in the minds of your target group? In addition to impressive exhibition stands and snappy pitches, there are classics that have lost none of their impact even in the digital age. One of them is the good old carrier bag.

Your brand in motion

A carrier bag is not only practical for transporting brochures, samples, or giveaways. It is also a mobile branding tool. Everyone who carries your bag becomes a brand ambassador—often long after the trade fair is over. The effect: your brand walks through the halls, past competitors, directly in front of the eyes of potential customers.

The following figures speak for themselves:

1,940 visual contacts per bag on average – each bag is a mobile advertising poster. (media.asicentral.com)
43% of users keep the bag for at least 2 years. (media.asicentral.com)
0.1 cents per impression – one of the cheapest forms of advertising around. (media.asicentral.com)
26% of recipients are more willing to do business with the brand. (media.asicentral.com)
Among the top 5 most influential promotional items for women and 25–44-year-olds. (media.asicentral.com)
11.4 million trade fair visitors in Germany in 2023 – huge potential for “walking billboards.” (auma)

Conclusion: Distributing bags at trade fairs is not an investment in a disposable gadget, but in a durable brand vehicle with a wide reach and measurable influence on purchasing decisions.

Tangible advertising that sticks

In an age dominated by online marketing, many people long for genuine, physical experiences. A high-quality carrier bag offers exactly that: texture, material feel, design. It is noticed, touched, and used—creating a personal connection that a banner ad can hardly achieve.

Carrier bags – the silent influencers

Whether it's fine paper, sustainable cotton, robust non-woven fabric, or recycled plastic—the material tells a story. Choose one that fits your brand and your message. A boutique brand is more likely to opt for high-quality, elegant materials, while a sustainable start-up will choose recycled fabrics or organic cotton.

Night Owls carrier bag porto carrier bags

Lasting presence—even after the trade fair

The greatest strength of a trade fair carrier bag: it lives on. In the office, in everyday life, when shopping. This means your brand message is visible again and again – often for weeks or months on end.

The fall trade fair season is the perfect opportunity to rethink the classic carrier bag as a strategic branding element. When used cleverly, it combines function, design, and brand message into an effective marketing tool that outlasts the trade fair halls.

Ready to take your brand to the next trade fair? Contact us for customized carrier bags!