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Carrier bags with heart

How carrier bags make a difference

Paper, cotton or non-woven carrier bags are and remain an important part of the marketing portfolio of advertising companies. It doesn't always take much to set accents and generate enthusiasm. Find out how to turn simple carrier bags into real eye-catchers.

It makes a difference whether you simply unpack the information material or even a company's product or take it out of a bag that feels special. It makes a difference whether you turn this customer contact with your company into a run-of-the-mill experience or something sustainable. And regardless of whether you want it to look high-quality or trendy; your carrier bag can be much more than just practical and nice.

Special features of shape and material

Give your high-quality paper bag an inner wall made of silk, the small cookie bag for your customers the shape of a heart or make your fabric carrier bag even more valuable for your customers by adding inner pockets with a closure. Simple paper carrier bags are already valuable helpers for your target group. With that little something extra, your customers will love your bags. It doesn't have to be a one-size-fits-all solution, but simple or high-quality specials show your customers that you value them.

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Refinement with flair

A soft-touch coating is a caress in everyday life. Grass paper is reminiscent of a beautiful nature excursion. Jute bags are reliable companions and metallic surfaces are particularly high-quality and robust. Each surface has its own association. You decide which emotional worlds you want to appeal to your customers. In the meantime, the possibilities are extraordinary. Even scent can be addressed alongside look and feel.
High or deep embossing, spot varnishing, neon colors, glow-in-the-dark or metallic foil embossing. Everything that is possible with paper is also possible with bags. Non-woven and jute also offer finishing options that make a difference. Here again, you can play around with the material; create your jute bag with leather handles, your non-woven bag with bamboo handles or your paper bag with rope handles. Out of the box and into the heart of your target group!

Special or particularly suitable print

Screen printing has a completely different look to digital printing. The decisive factor is the impression you want to convey. That's why the options you are given play a role right from the layout phase. Just like Claudia Brind-Woody, Vice President and Executive Deal Coach at IBM, we have found that “intelligent teams can achieve amazing things, but truly diverse teams can achieve the impossible.” Approach the layout phase with your bag manufacturer. Include them in the team. Use their know-how. Your supplier knows what is feasible and economically possible. It may take an extra round of brainstorming. But if it then appeals to your target group even better and more sustainably, it's definitely worth it!

You will find more selection options and information in our configurator or you can obtain it free of charge in a personal consultation.