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Carrier bags for professionals:

The most important pitfalls

It sounds so simple: “We need carrier bags.”

But as soon as you get down to the implementation, you quickly realize that there is a little more to it than just specifying a few dimensions and a logo. Fortunately for manufacturers, unfortunately for agencies. Here is a look at the most important stumbling blocks to ensure that the carrier bags deliver what they promise.

Material

Sustainability is on everyone's lips. But is paper and cotton really always the best solution? For an outdoor manufacturer, for example, it doesn't make sense. A waterproof bag made from recycled plastic that is also easy to fold would be perfect for hikers and would represent the brand well.

Paper tears easily when wet, and cotton is durable but comparatively expensive. Therefore rather unfavorable in this case. Of course, customer wishes are important. But put yourself in the shoes of the customers who use the bag and involve the bag manufacturer. Then you are sure to find the best solution for your customer.

PAPER BAGS

COTTON BAGS

NON-WOVEN BAGS

PLASTIC BAGS

Design

“One logo is enough, isn't it?” We often hear that. But what happens if the logo is poorly positioned or barely visible when the bag is in use? Or if the bag is carried by thousands of people at a trade fair and the design is too random and therefore simply doesn't stand out? Design strategically: what will the bag be used for? In addition to the print placement, are there possible details that further support the design: eye-catching die-cuts, beautiful handles, unusual finishes? After our consultation, a customer from the fashion industry opted for a cotton bag with an internal print. In other words, including a “wow effect” when unpacking. And that was just a small, inexpensive detail.

The right dimensions

It sounds banal, but the dimensions of a carrier bag can actually be a stumbling block. Too big and it looks bulky. Too small and it doesn't fulfill its purpose. Your bag manufacturer should be flexible here. We were able to produce bags for a ladder manufacturer that can be attached to the top of the ladder to store tools. Absolutely special dimensions but absolutely practical. You can also think a little “out of the box”. Because standard dimensions are not always ideal. The ideal solutions are often found in the details and, above all, in the ideal application for the customer.

Logistics

Quite a few projects underestimate the importance of well thought-out logistics. How are the bags delivered? Are there several locations? Do they have to be delivered abroad? And who will ensure that all the necessary customs formalities are complied with? We coordinated the delivery of 50,000 bags to three continents for an international retailer. Not only did we ensure that everything arrived on time, we also took care of customs clearance. But even if a small boutique with little storage space orders more bags to call them up when needed, this can be far cheaper and more sensible than reprints.

Legal aspects

One point that is often overlooked is licensing in accordance with the Packaging Act. Anyone placing carrier bags on the market is obliged to register them with the central office and pay the corresponding fees. Your customer is therefore liable for this. Ignorance can be expensive. At porto Tragetaschen, we relieve our customers of this administrative burden and ensure that everything complies with the regulations.

Trends

Carrier bags can be much more than just a means of transportation. Whether reflective materials, water-repellent coatings or designs based on current fashion trends - a bag can become an extension of the brand message.

Under the motto “Vogue loves Breuninger”, for example, we were able to create a bag that combines non-woven material with a metallic look. This quickly became a bestseller (we had to produce more)!

Conclusion: The right partner makes all the difference

A carrier bag represents a company, a brand and a message. To master all these aspects - from material and design to logistics and legal requirements - you need a partner with experience and passion. Like porto carrier bags 😊 We are manufacturers, consultants, creative partners and problem solvers. And we hope that you will steer clear of potential stumbling blocks in future!

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