Tragetaschen für Events

How agencies use carrier bags to implement creative campaigns

Inspiration & best practices for brand staging in spaces

Carrier bags are effective marketing tools. While display ads disappear and giveaways often end up in a drawer, high-quality bags remain visible—at events, in everyday life, in photos, in the city. In marketing, you can use them to offer your customers a creative lever: a medium that not only transports brands, but also brings them to life. Use carrier bags strategically, surprisingly, and emotionally in your campaigns.

The “unboxing experience” at events

For product launches or brand presentations, organizers are increasingly turning to high-quality welcome bags made of cardboard or cotton. These are embellished with finishes such as UV spot varnish or hot foil stamping to make them real eye-catchers and create positive expectations before the contents are even seen.

For example, a major beauty brand used individually produced paper bags with blind embossing for its influencer events. The bag was deliberately kept minimalistic but presented in a high-quality manner – a perfect set-up for social media posts. The result: high organic reach, because the bag itself became part of the image motif.

Small details such as satin ribbons or individually printed tissue paper can be used to attract attention and evoke emotion through touch. High-quality finishes and the targeted use of materials can also quickly turn a carrier bag into a surprisingly effective brand experience.

Ideas for event and marketing professionals

Mini bags as a storytelling element

Mini bags are the insider tip for generating brand loyalty with small gestures. Whether filled with samples, vouchers, or a personalized greeting, the effect is powerful.

For example, at an awards gala, an event agency placed mini carrier bags directly on the seats. Each bag contained a small story card about the brand. The result: guests voluntarily photographed the accessories and shared them on social media.

Related events:

Gala events
Brand nights
Product samples
Employee events

Sustainability you can touch: the “Green Commitment Bag”

An industrial customer who repositioned its sustainability strategy developed a recycled paper bag with grass paper elements and a small cutting inside. The bag was deliberately kept simple and felt special.

The special feature: the cutting was a symbolic “gift of growth.” The bag served as physical proof of sustainability communication that was stronger than any claim.

Need some ideas?

Pop-up-Branding

Carrier bags with large-scale prints are ideal for spontaneous promotions in urban areas or guerrilla marketing campaigns.

Finishing as a brand world

Spot varnish, metallic foil, or special shapes (e.g., round bags or die-cut handles) make it possible to transfer brand characteristics to a physical object.

Onboarding-Kits

For HR or employer branding campaigns, high-quality bags can be used as stylish packaging for welcome packs.

Retail campaigns

Limited editions increase collectible value and purchasing incentives – similar to seasonal shopping bags from well-known fashion brands.

Mini storytelling on your bag

A small series of illustrations, numbers, or icons tells the brand story across the pages of the bag.

The bag as a content element

At events: Guests take photos with the bag → own hashtag → organic reach.

Haptics as a differentiating factor

Finishes such as blind embossing, UV spot, metallic foil, or textured cardboard create brand value that you can feel.

Creating ideas together

Carrier bags are underestimated campaign heroes

For agencies and marketing professionals, carrier bags offer a rare combination: high visibility and a strong tactile appeal. They are a versatile tool in every agency's arsenal. Because when you use carrier bags strategically, you create a lasting brand experience.

Would you like to turn your custom carrier bag into a campaign experience, but don't know how to do it in the best way? porto Tragetaschen not only creates your ideal carrier bag. We also support you with our experience, new ideas, and constructive dialogue to design your bag perfectly and use it optimally.